Sam Roberts Band and Spearhead Brewing Company Partner For New Session Ale
For immediate release
Sam Roberts Band and Spearhead Brewing Company Partner For New Session Ale
Sam Roberts Band Session Ale Available on draft from June
Spearhead Voted "Best Brewery" at Session Craft Beer Festival, Toronto in 2011, 2012 and 2013
Toronto, 14 April 2014 – Multi Juno Award winning rockers Sam Roberts Band (SRB) and Spearhead Brewing Company have today announced a partnership that brings music and beer lovers together with the release of Sam Roberts Band Session Ale. Available on draft in public houses and watering holes across Ontario from June 14, Session Ale is a unique blend of English and American ale characteristics, featuring distinct notes of caramel, subtle undertones of biscuit and a dry, zesty finish that is deliciously refreshing. The project was announced today by Sam Roberts and Spearhead President & Founder Dimitri van Kampen. Brewed with four types of malt and three types of hops, Session Ale is unfiltered and naturally carbonated to provide a delicate carbonation and complex flavour and aroma. Every sip deserves an encore. Commented Roberts: “Along with our partners, Spearhead Brewing Company, we are proud to bring you our new SRB Session Ale - combining Spearhead's mastery of the brewing process with our own profound expertise in the field of beer drinking. A Session ought to fix what Ale's you!” Founded in 2011 by Dimitri van Kampen, Spearhead Brewing Company is an independent, award-winning craft brewery located in Toronto, Ontario. At the heart of Spearhead is the team of van Kampen, Martin Villeneuve and brewmaster Tom Schmidt and their shared passion for brewing off-the-hook beers that they call Beer Without Boundaries®. "We are excited to partner with Universal Music Canada and Sam Roberts Band to brew this delicious session ale,” added van Kampen. “It's great to collaborate with talented Canadian artists on a project that sees two art forms—music and craft beer—integrated so perfectly. Session Ale tastes best served cool while listening to Sam and the boys rock it out. Cheers!" Sam Roberts Band Session Ale has been carefully brewed to provide a supremely session-able brew. Session Ale's balanced hop character and dry, zesty finish make it a perfect beer pairing with SRB’s acclaimed new album, Lo-Fantasy that features number one hit single ‘We’re All In This Together’ and current hit single ‘Human Heat’. Produced by Youth (a.k.a. Martin Glover), Lo-Fantasy was released to critical acclaim in February 2014 by Universal Music Canada, the country’s leading Music Company. About Spearhead Brewing Company At Spearhead, we use unusual ingredients and brewing methods to make all-natural craft beer in small batches that challenges the imagination—both yours and ours. We may do some crazy, unusual things when brewing our beer, but for us that's what it's all about. Spearhead’s Hawaiian Style Pale Ale and Moroccan Brown Ale are available at the LCBO as well as on draft at bars and restaurants across Ontario. For more information about Spearhead, visit www.spearheadbeer.com.www.samrobertsband.com www.spearheadbeer.com
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