Looks like the long-awaited Views From The 6 is happening…perhaps sooner than we think?? About two weeks ago, a mysterious billboard popped up in Toronto, Drake‘s beloved hometown, which in the past has meant an upcoming album announcement. The billboard is simple and to the point, reading “The 6 (God) is watching,” located in a high traffic area, above the Toronto Gardiner Expressway. Fans immediately noticed: 
Looks like Drake sure knows how to get the crowd talking; provided by Clear Channel Canada, here’s a few highlights of the Billboard performance:
- Earned media impressions in 7 days (Nov. 3 to 10): 86.72 million
- Unique mentions on Twitter: 8,952
- Total impressions on Twitter: 67.8 million
- Total impressions on Facebook: 18.8 million
- Total impressions on Instagram: 45K
- Story was covered on major news outlets: Time, GQ, MTV, Billboard, Complex, Pitchfork, CBC, MuchMusic
- Primetime television coverage: CTV News