Kendrick Lamar ft. Rihanna. Seriously, their new music video together for “LOYALTY.” is 💣💣💣. The video starts off with a dog barking, and we’re just like “hm okay”, before the screen then switches to a shot of Kendrick himself sitting on a chair, blindfolded, with several girls surrounding him. At this point we don’t know what’s to come for the rest of the video, but based on the track’s title and lyrics, we can already guess that this scene may be demonstrating Kendrick being in a relationship and therefore, not wanting to look at other women, ’cause he wants to stay loyal to his main girl. Makes sense, right?
As the video continues, Rihanna jumps into the scene and we can tell for sure that she and Kendrick are a ‘thing’ in the video 💘. Kendrick protects ‘his girl’ throughout, even at one point fighting off a guy who’s after her by decking him. 😱
The visuals in this video are dope AF. At one point, we see individuals literally walk on the road and sink, as it suddenly turns to sand. Then, the same thing happens for Kendrick & RiRi.
At another point, Kendrick & RiRi are on the top of a skyscraper, and Rihanna is dangling from the rooftop, as Kendrick holds her by one hand. Seriously, she must trust him a wholeeee lot LOL. We’re shaking in our pants just watching!
The video ends with Kendrick in the car with his gal, things going well, until they get hit by another car. Their reactions? You’ll have to watch the entire video to find out 😏⬇
Stream LOYALTY. on 🔂 below, and let us know what you think of the video by commenting/reacting, or tweeting us @umusic! 🙂