ALMA Shares Music Video For “Phases” Directed by Charli XCX

For immediate release

ALMA Shares Music Video For “Phases” Directed by Charli XCX

12 October 2017 (Toronto, ON) - Rising pop sensation ALMA shares the Charli XCX directed music video for her new single “Phases” today. Featuring rap heavyweight French Montana, the video was shot in New York City and London and depicts a raucous 24-hour house party.

Produced by Charlie Handsome, (Drake, Mac Miller), the turbo charged “Phases” (ft. French Montana), released last month via Virgin/Universal Music Canada, the country’s leading music company, is set to continue ALMA’s incredible momentum as she leads the charge of a new generation of fierce, female led pop music.

“Phases” follows the release of ALMA’s critically acclaimed debut single “Chasing Highs” and debut EP Dye My Hair which has garnered over 150 million combined Spotify plays.

ALMA has been championed by everyone from Annie Mac and MistaJam through Interview Magazine, to The Line Of Best Fit and Elton John. From supporting fellow maverick Scandinavian MØ on tour and performing alongside Jorja Smith and The Amazons, this summer also saw ALMA hit the road to play headlining shows and an extensive string of European festival dates including Reading, Leeds, and Bestival.

Every so often a new pop star explodes out of nowhere, re-shaping people’s expectations and creating a new page in the rulebook in the process. ALMA – a 20-year old with bright neon green hair, a magnetic attitude and a voice that could demolish buildings – is that new pop star.

 

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