ARMANI WHITE RETURNS WITH NEW SINGLE “BREATHE” OUT NOW
10 NOVEMBER 2023 (TORONTO, ON) - Capping off an unforgettable 2023, platinum-certified charismatic West Philly rapper Armani White uncorks a brand new single entitled “Breathe” out now via Def Jam Recordings/Universal Music Canada. Listen HERE.
The beat hinges on a bass-heavy keyboard loop, setting the tempo for his fiery flow to take hold. He alternates the speed of his cadence as he flexes, “I got more tracks than Obama.” Reverberating above the beat, a female voice urges, “Relax your mind, inhale, just don’t forget to stop, breathe!”.
Flaunting his versatility, Armani has recently lent his inimitable voice to “Buckle Up” by PGS Spence and Philly Goats in addition to “Shut Shit Down” with TroyBoi and Macklemore’s “No Bad Days”alongside Collett. Meanwhile, his single “SILVER TOOTH.” with Ferg reeled in over 51M global streams powered by a massive sync in a widely-seen Taco Bell spot. Inciting critical applause, Stereogum named it one of “The 5 Best Songs Of The Week,” going on to rave, “That beat is joyously funky, and both rappers bring the dizzily ignorant energy.” WONDERLAND. applauded, “Well on his way to global stardom, Armani White is one of the leading names of the new wave of US rap.” Plus, Billboard sat down with him for an in-depth interview.
“SILVER TOOTH.” Notably adorns his fan favorite ROAD TO CASABLANCO. EP, which has stacked up hundreds of millions of streams so far powered by the likes “GOATED.” [feat. Denzel Curry].
“GOATED.” has already amassed 63 million global streams, 7 million YouTube views on the music video, and exploded on TikTok with over one million creates and over a billion views. Armani delivered a show-stopping performance of “GOATED.” on NBC’s The Tonight Show Starring Jimmy Fallon. Right out of the gate, Complex proclaimed, “Armani White and Denzel Curry bring out the best in each other in the new track ‘GOATED.’,” and UPROXX christened him “one of rap music’s most promising new acts.” Consequence asserted, “On the track, White displays the same infectious energy that made ‘BILLIE EILISH.’ so popular.” HotNewHipHop raved, “Armani White has another bop on his hands with his latest single, ‘GOATED.’.”
Earlier this year, Armani’s breakthrough “BILLIE EILISH.” picked up a platinum certification from the RIAA in the US, clocked over half-a-billion streams, and generated 52 million-plus YouTube views.
After turning up alongside N.O.R.E. for a much talked-about performance at the BET Hip Hop Awards 2022, Armani performed a medley of “THANKSGIVING” and “BILLIE EILISH.,” on Jimmy Kimmel Live! BET recently proclaimed Armani its “BET Amplified Artist” of January 2023. MTV soon followed suit, naming Armani its coveted Global PUSH artist for February. Armani closed out a massive 2022 with a showstopping performance on ABC’s Dick Clark’s NEW YEAR’S ROCKIN’ EVE, delivering energetic live renditions of “GOATED.” and his gold-selling breakout “BILLIE EILISH.” He also performed a medley of the tracks at the MTV EMAs. Check it out HERE.
His runaway smash “BILLIE EILISH.” – a playful, energetic homage to the pop singer’s stylish videos, set to a clever sample of NORE and the Neptunes’ classic “Nothin’” – exploded as a phenomenon. In addition to recognition as a “YouTube Trending Artist on the Rise,” the track went truly viral socially, inspiring billions of TikTok views, and earning a big co-sign from Tom Brady, who posted the track on his Instagram.
Stay tuned for more from Armani White soon!
ABOUT ARMANI WHITE:
Armani White initially touched down with the force of a tornado. The West Philadelphia, PA rapper, artist, and presence floods unpredictable soundscapes with cleverly crafted bars, boldly provocative hooks, and an unexpected dose of sunshine. This uncompromising creative approach has enshrined him as a platinum-certified phenomenon acclaimed by everyone from NBC News and Billboard to Rolling Stone, Vibe, and Brooklyn Magazine, to name a few. Music offered a reprieve in the midst of a turbulent childhood, allowing him to exhale and escape as he taught himself the basics (and much more). Post-high school, he initially gained traction on the independent Keep In Touch during 2019 before dropping his Def Jam Recordings debut, 2023’s Road to CASABLANCO. highlighted by “GOATED.” [feat. Denzel Curry], “SILVER TOOTH.”[with A$AP Ferg], “PROUD OF ME.” [feat. Fridayy], and more. However, he lit up social media and shook the culture with “BILLIE ELISH.,”picking a platinum plaque and generating over half a billion global streams. Not to mention, the real Billie Eilish teamed up with him for a rapturous rendition of “their song” at Osheaga Festival, resulting in another surge of virality. Along the way, he delivered unforgettable performances on The Tonight Show Starring Jimmy Fallon, New Year’s Rockin Eve, and the 2023 BET Hip-Hop Awards. Simultaneously, VEVO selected him for its coveted DSCVR feature. Throughout 2023, Macklemore, Philly Goats, and TroyBoi tapped him for features, while he continued to earn praise from WONDERLAND., Billboard, and Stereogum, to name a few. Now, Armani White shows no signs of stopping or slowing down with more music soon.
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