BECK PREMIERES NEW VIDEO FOR “FIX ME” FROM LATEST ALBUM COLORS

For immediate release:

16 JANUARY 2018 (Toronto, ON) – Following this morning’s BuzzFeed premiere, Beck has unveiled the wonderfully whimsical – dare we say Instagrammable – video for “Fix Me", from his latest album, Colors, released in October via Capitol Records/Universal Music Canada, the country’s leading music company. Directed by Brook Linder and presented in partnership with the ASPCA®, the music video features co-stars Mame, Riku, Gaku and Qoo, who are widely known for their famed Instagram page, @tamanegi.qoo.riku.

Set in the otherworldly hills of Yamagata, Japan, the video for “Fix Me” is a tender look into the world of Mame and her canine guardians, featuring scenes that oscillate from highly stylized and costumed tableaus to carefree games of frisbee and feasting on birthday cake.

Director Brook Linder commented on the unique experience of making the video: “There’s something really special happening in the mountains of Yamagata, and we were lucky enough to enter Mame’s world for two afternoons in November. That home is heaven on Earth. One of the dogs, Qoo, and I had a special connection —I think he’s my great-grandfather reincarnated… or something. He looked into my soul.”

Beck partnered with the ASPCA® (American Society for the Prevention of Cruelty to Animals®) to enable fans to make an easy charitable donation. Visit http://www.aspca.org/helpanimals or watch the video here to help make a difference today.

“Fix Me” is the cool down closer of Beck’s 13th album Colors, hailed as “a euphoric blast of experimental pop… fresh and essential” by Rolling Stone, and more recently becoming a fixture of Best of 2017 lists including Rolling Stone, KCRW, Q, ABC, NME, Mojo and more. Colors has been holding strong in the charts since its top 3 debut in October 2017, currently buoyed by the #1 alternative single “Up All Night” and its epic video, the latter nominated in the Best Music Video category of the 60th annual Grammy Awards taking place Sunday, January 28. 

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