CARRIE UNDERWOOD AND LUDACRIS RELEASE NEW MUSIC VIDEO FOR “THE CHAMPION”
For Immediate Release
“THE CHAMPION,” A GLOBAL SENSATION, HITS NO. 1 IN 10 COUNTRIES INCLUDING THE U.S.
02 March 2018 (Toronto, ON) – Multi-platinum superstar Carrie Underwood’s music video for her hit event anthem “The Champion” which features Ludacris premiered on NBC’s Today Show this morning before launching globally across digital platforms. The poignant and powerful montage video, directed by Jimmy Lynch, features a behind-the-scenes look at Underwood and Ludacris recording the song as well as historic moments and footage highlighting professional athletes and everyday champions. Fans have already started joining in by sharing their own champion-inspired photos and videos across social media using #TheChampion. The song was written by Underwood, Brett James, Chris DeStefano and Christopher Bridges PKA Ludacris, and was produced by Jim Jonsin.
“The Champion”, originally written to open NBC’s Super Bowl LII with its own video seen by over 131 million viewers worldwide, and was incorporated into NBC’s current coverage of the 2018 Olympic Winter Games. Globally, “The Champion” has reached No. 1 on the iTunes Top Songs chart in 10 countries including the U.S. where it held the top spot throughout its release week then rose back to the top of the chart for four consecutive days after the Super Bowl LII opening. The song also debuted Top 5 on the all-genre Top 200 US Digital Songs chart and reached No. 7 on the Spotify US Viral 50 Chart.
Underwood is currently in the studio working on her next album which will be released on Capitol Records Nashville/Universal Music Canada, the country’s leading music company. This week, Underwood garnered her 13th ACM nomination for Female Vocalist of the Year and was also nominated for Vocal Event of the Year for “The Fighter” with Keith Urban.
About Carrie Underwood:
Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, and film. A seven-time GRAMMY® Award winner, she has amassed over 100 major honors, sold 64 million records worldwide, and recorded 26 #1 singles, 13 of which she co-wrote, with a catalog of songs that have been streamed more than 2.6 billion times worldwide. The first female artist to be twice named the Academy of Country Music’s Entertainer of the Year, Underwood was recognized by Pollstar as the top female country touring artist for each of her headlining tours in 2008, 2010, 2012, and for 2016’s “The Storyteller Tour - Stories in the Round.” Carrie also topped Billboard’s Top 25 Tours of 2016 as the leading female country artist and was the leading female artist on Country Aircheck’s top country radio performers list for her success in both 2015 and 2016. All five studio albums, Some Hearts, Carnival Ride, Play On, Blown Away, and Storyteller – are certified Platinum or multi-Platinum, and each an American Music Awards winner as Favorite Country Album – and tallied an incredible 40 weeks at #1 on Billboard’s Top Country Albums chart. The RIAA’s highest certified country album artist to debut this century, Underwood also holds the distinction of the highest album certification of any country artist to emerge since 2000 with the 8x Multi-Platinum success of her 2005 debut, Some Hearts in the US and 3x Multiplatinum success in Canada. She is the all-time Top Country Artist (male or female) on RIAA’s Digital Single Ranking, also placing her among the Top 5 females in the history of RIAA’s Digital Single Program across all genres. The Grand Ole Opry member demonstrated her creative diversity in 2013 starring as Maria von Trapp in NBC’s three-hour holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers. Her latest chart-topping platinum fifth studio album, Storyteller, produced four #1 hits and charted #3 on Canadian charts. In 2017 Underwood began her fifth season as the voice of primetime television’s #1 program, Sunday Night Football, and she returned as co-host of the CMA Awards for the tenth consecutive year.
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