DEUTSCHE GRAMMOPHON TO CELEBRATE BEETHOVEN’S 250TH ANNIVERSARY WITH NEW DIGITAL DESTINATION EXCLUSIVELY ON APPLE MUSIC

SPECIALLY CURATED “BEETHOVEN ROOM” OFFERS FULL ACCESS TO THE COMPOSER’S MUSIC INCLUDING THE NEW COMPLETE EDITION; FRESH AUDIO AND AUDIOVISUAL CONTENT TO BE ADDED WEEKLY

AVAILABLE NOW ONLY ON APPLE MUSIC

18 NOVEMBER 2019 (TORONTO, ON) - Ahead of Beethoven’s 250th anniversary next year Apple Music, in collaboration with Deutsche Grammophon, are launching a newly curated “Beethoven Room” as the go-to digital destination where listeners will find every note of the composer’s work as well as brand-new releases.

Apple Music’s rich online resource will offer direct access to the Yellow Label’s flagship Beethoven edition, developed in an exclusive partnership with leading scholars at the Beethoven-Haus Bonn to stand as the most comprehensive and authoritative such collection ever assembled. In addition to historic landmarks from Deutsche Grammophon’s unrivalled Beethoven catalogue, recorded by some of the world’s greatest performers – from Abbado to Argerich, Bernstein to Brendel, Karajan to Kremer, Menuhin to Mutter and Perahia to Pollini – The New Complete Edition includes world premiere recordings of recently rediscovered works made by Daniel Hope and Lang Lang.

Apple Music will connect millions of fans all around the world with these beloved Beethoven recordings with exceptional sound, thanks to its new Apple Digital Masters format. Actively curated by Apple Music’s team of classical experts, the “Beethoven Room” will grow over the next 15 months to include artist-curated playlists and radio stations, video premieres and other exclusive material. It will also raise awareness of Deutsche Grammophon’s Beethoven 2020 motto, “Play on, play against all odds”, an evocation of the composer’s creative triumph over physical adversity.

Dr Clemens Trautmann, President Deutsche Grammophon, says of the collaboration: “It is fantastic to be working with Apple Music’s classical experts and dedicated curatorial team to give greater access to Beethoven’s music in outstanding audio quality. Bringing together world-class recordings in a specially designed digital environment offers music fans a new way to explore Beethoven’s creative genius in his anniversary year.”

Jonathan Gruber, Global Head of Classical at Apple Music sees the “Beethoven Room” as a landmark in digital access to classical music. “It is a pleasure to work alongside Daniel Hope, the Beethoven-Haus Bonn, and Deutsche Grammophon’s many great artists to bring Beethoven to the widest possible audience around the world. The ‘Beethoven Room’ is a wonderful way to celebrate one of the world’s greatest composers and with Apple Digital Masters fans are hearing the music at its best. With more and more classical music fans embracing streaming, Apple Music is quickly becoming THE place for people to find and enjoy the music they love, while enabling new audiences to discover and fall in love with classical for the first time.”

Daniel Hope, incoming President of the Beethoven-Haus Bonn in 2020, praises the “Beethoven Room” as the ideal destination for all things Beethoven. “Deutsche Grammophon’s extraordinary New Complete Edition of Ludwig van Beethoven’s works provides a much-needed focus on the creative output of a titan,” he observes. “It’s thrilling to think of the global reach that this new digital initiative on Apple Music will provide. To contribute recordings of recently-discovered and attributed works, in close collaboration with the outstanding research team of the Beethoven-Haus Bonn, has been both rewarding and humbling.”

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