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12 April 2018 (Toronto, ON) – French DJ and producer DJ Snake has shared the incredible new video for his hit single “Magenta Riddim”.  Filmed in India the video pays tribute to the massive influence Indian music has had throughout both DJ Snake’s history and latest festival banger.


Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for “Up & Up”), the “Magenta Riddim” video follows a squad of firefighters who can’t stop dancing—the pride and joy of their small Telangana town.. Much of the talent and crew involved in making the “Magenta Riddim” video are local artists who’ve worked on legendary films in the realm of Tollywood (the Telugu-speaking film industry).


“Magenta Riddim” is one of the latest culture-spanning singles dropped by DJ Snake. DJ Snake is both reclaiming his dance roots and pushing his artistic boundaries to create music that celebrates the global culture.


Released through Geffen Records/Universal Music Canada, the country’s leading music company, in February, “Magenta Riddim” has amassed over 25 million streams to date. It’s premiere being at his sold our Accord Hotel Arena show in Paris in February.


It’s also earned praise from outlets like Complex, who hailed the track as a “solid reminder of DJ Snake’s range and his ability to expertly fuse a variety sounds and styles.”


DJ Snake’s Festival Shows this summer include :
Aug 4: Veld, Ontario, Canada
Aug 5: Chasing Summer, Calgary, Canada
Aug 11: Il Sonique Montreal, Canada


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