J BALVIN GIVES A SURPRISE PERFORMANCE DURING THE SUPER BOWL LIV HALFTIME SHOW
“REGGAETON’S GLOBAL AMBASSADOR” AND PROUD CHAMPION OF LATINO GANG
PERFORMED “MI GENTE” AND “QUE CALOR” AS HE JOINED JENNIFER LOPEZ, SHAKIRA, AND HIS RECENT “OASIS” COLLABORATOR BAD BUNNY ON THE WORLDWIDE TELECAST
2019’S MOST STREAMED LATIN MUSIC ARTIST IN THE WORLD, J BALVIN WILL RELEASE HIS HIGHLY ANTICIPATED NEW ALBUM “COLORES” IN MARCH
03 FEBRUARY 2020 (TORONTO, ON) - Continuing a string of historic performances across the last year (which included Latin music milestones at Coachella and Lollapalooza), J Balvin brought Reggaeton to the iconic Super Bowl halftime show tonight, as he made a surprise appearance joining Jennifer Lopez, Shakira, and his recent “Oasis” partner Bad Bunny in a momentous celebration of #LatinoGang. Setting social media ablaze, J Balvin performed his groundbreaking smash hit “Mi Gente” and recent Major Lazer collaboration “Que Calor” for the massive worldwide TV audience.
Fresh off concluding an extraordinary 2019 as the year’s most streamed Latin music artist in the world, J Balvin has already set his sights on an even bigger year-to-come with the recent announcement of a March release for his eagerly-awaited fourth solo album “COLORES.” A creative and visual continuation of Balvin’s distinctive style of Reggaeton, while envisioning new music through the lens of distinctive individual colors, Billboard has already projected the release as “one of the most anticipated albums of 2020… we can expect a conceptual masterpiece.”
As with the album’s two advance tracks - the ‘head spinning and hypnotic’ “Blanco” (White) and ‘sleek, stylish, straight heat’ of “Morado” (Purple) - each inspired shade on “Colores” finds Balvin working with favorite and frequent collaborators: SKY (song producer and co-writer), video director Collin Tilley, and Takashi Murakami (artwork),
Leading up to the album’s March release, look for J Balvin to share additional advance music and visuals, announce additional creative partnerships in conjunction with “Colores” and make a series of special TV appearances.
About J Balvin
“Reggaeton’s Global Ambassador” - J Balvin is now one of the top streaming music artists in the world, regardless of language, and has developed a legion of fans represented by over 65 Million social media followers. Hailed by Billboard as “the biggest breakout act Latin music has seen in many years” and Pitchfork as “the face of modern Reggaeton, Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. Simultaneously, Balvin has become Latin music’s strongest cultural envoy to both the fashion and pop art communities, while becoming one of the music industry’s most in-demand collaborators, and worldwide major festival performers.
2019 saw J Balvin perform in the opening segment of The GRAMMY Awards, named the Premios Lo Nuestro “Artist of the Year” for an unprecedented third consecutive time, collect his fourth LATIN GRAMMY and the “Favorite Latin Artist” American Music Award, notch his 18th #1 Single, and become the first Reggaeton artist on Saturday Night Live. Over the summer, J Balvin and Bad Bunny dropped Latin music’s biggest surprise and critically praised album of the year, with the release “Oasis”- which notched eight weeks as the #1 Latin Album in the country, landed on numerous Best Album of the year lists, and received J’s second Grammy nomination. Throughout the year, J Balvin also connected with millions of fans live by taking his visually stunning “ARCOIRIS (Rainbow) TOUR” across the United States and throughout the world, while further etching his name in Urbano music history as the first Reggaeton artist to perform on the mainstage at Coachella, leading EDM festival Tomorrowland, and as the first-ever Latin artist to Headline at Lollapalooza.
Having spent 14 consecutive weeks in the #1 position on YouTube Music’s Global Artist chart, and achieving an 8th video in the exclusive Billion View Club, J Balvin concluded 2019 as one of only two music artists in the world to exceed 10 Billion YouTube views within the year. His dominance was evident on other platforms as well, as he spent the majority of the year as the only Latin artist in the Top-5 of Spotify, was named the year’s #1 overall artist for Deezer and Shazam, and Music Choice’s “Latin Artist of the Decade.” Most recently, J Balvin unveiled “Blanco” and “Morado” as the first two songs and videos from his eagerly awaited new album “Colores” set for release in March.
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