J BALVIN’S HIGHLY-ANTICIPATED NEW ALBUM VIBRAS HAS BEEN RELEASED WORLDWIDE TODAY
25 MAY 2018 (Toronto, ON) – Today, Colombian Superstar J.Balvin releases album VIBRAS via Capitol Records/Universal Music Canada, the country’s leading music company. Already hailed as one of the year’s top music artists across YouTube, Spotify, Shazam, Deezer and more, VIBRAS arrives following back-to-back hit singles with “Mi Gente” and “Machika”. J Balvin Continues To ‘globalize Reggaeton’ and have fans of all countries “bibe with Latin culture and the spanish language.
“I’ve had a clear idea about this album title from the moment we saw ‘Mi Gente’ start to connect with audiences around the world, wanting to create more tracks that fused global beats & rhythms with a combination of old-school and refined reggaeton in order to create a sound all people could vibe with. That feeling of connecting with the sound of our culture, then opens the door for more people to understand what we have to say with our language” – J BALVIN
With today’s eagerly awaited release of VIBRAS, J Balvin adds to his already celebrated catalogue with a new collection that combines throwback tracks paying tribute to old school reggaeton, balanced with adventurous new fusions that moves the genre far forward in style, tolerance and rhythms that will continue to expand the global embrace of Latin Urban music. With the previously mentioned impressive list of superstar collaborations already to his credit, Balvin chose to demonstrate the strength of this musical chapter with focused pairings shining a spotlight on respected reggaeton contemporaries (Wisin y Yandel, Zion & Lennox), critically praised cross genre Latin artists (Carla Morrison, Rosalio) and innovative/rising international artists such as Willy William, Anitta, and Jeon. The majority of the album sees the producer chairs held down by Balvin’s longtime Colombian artistic partner/producer Sky¸as well as Puerto Rico’s reggaeton pioneer Tainy – while Willy William, and Chuckie & Childsplay helmed the #1 advance singles “Mi Gente” and “Machika” respectively. But whether it is the propulsive rhythm of those already established hits, or the laid-back summer groove of the title track and current single “Ambiente,” the one universal thread Balvin made sure to instill throughout the album is music that all audiences can quickly ‘vibe’/connect with - extending the understanding of Latin culture and moving Spanish forward to an equal footing in the global pop landscape.
Between his game-changing major-label debut album LA FAMILA, multiplatinum successor ENERGIA (The #1 Latin album of 2016) and recent landmark singles such as “Mi Gente”, and “Machika”, J Balvin has quickly notched nine #1 Latin singles, over 50 million social media followers, and nearly ten billion total YouTube Views. Balvin was the first Latin artist to reach #1 globally on Deezer, likewise recently reached #1 on the YouTube music artist chart, is currently the #2 Spotify artist in the world behind only Drake, and is the only Latin artist included in Rolling Stone’s recent spotlight of the “New Classics” – “20 creative visionaries… who refuse to be contained by the rules of the past as they define the territory of the future.”
With his distinctive style and chart success, J Balvin has also become one of Latin music’s most in-demand collaborators, having now worked with artists, such as Beyoncé, Justin Bieber, Cardi B, Liam Payne, Nicky Jam, Pharrell Williams, Ariana Grande, Major Lazer, Poo Bear, Juanes, Daddy Yankee, Camilla Cabelo, and more.
Hailing from Medellín, Colombia, José Álvaro Osorio Balvin - better known to a legion of global fans as multiple Latin Grammy winner J BALVIN - has been praised by Billboard as “the biggest breakout act Latin music has seen in many years.” With a distinctive style all his own, that pays reverence to the first-wave of Reggaeton stars from Puerto Rico, but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling an Urban sound back to the forefront of Latin music worldwide.
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