JAMES BAY REVEALS EMOTIONAL MUSIC VIDEO FOR NEW SINGLE “US”
For immediate release
NEW ALBUM ELECTRIC LIGHT ARRIVES MAY 18
ELECTRIC LIGHT TOUR CONTINUES THIS SPRING
Check out official “Us” video here!
“(Us) emotional, soul-tinged ballad” – Rolling Stone
“smooth lyrics and sultry notes” – Entertainment Weekly
“It’s moving, raw and promises big things for Electric Light.” – Idolator
18 April 2018 (Toronto, ON) — Today, three-time GRAMMY® Award-nominated and BRIT Award-winning multiplatinum singer-songwriter James Bay unveils the official music video for his latest single “Us”, via Republic Records/Universal Music Canada, the country’s leading music company. Watch the video below.
The cinematic clip stands out as his most emotionally charged and touching video to date. Intercutting subjects of all races and genders facing depression and strife, the visual proves poetic, poignant and raw. In between these shots, the camera focuses on Bay singing alone, sharing the same struggle exemplified by his overpowering, but vulnerable delivery.
The beautiful video brings to life a feeling of unity and on the song Bay says: “Touring my music means I’ve been lucky enough to meet people all over the world and witness the phenomenal strength of crowds. Gigs can be the greatest proof that positivity and strength comes from us all sticking together. I wrote this song to explore unity and inclusion. Looking through the lens of my own personal relationships, this song turned out to be a particularly important moment on the album for me."
“Us” has quietly become a fan favorite. It already eclipsed the 3-million-mark on Spotify and Bay performed the song earlier this month as an online exclusive on Late Night with Seth Meyers this month. View it HERE.
The artist’s anticipated sophomore full-length, Electric Light [Republic Records/Universal Music Canada, the country’s leading music company.], lands in stores on Friday May 18, 2018. The pre-order is live now, granting instant grat downloads of “Us,” “Pink Lemonade,” and “Wild Love.” Full track list below as well as the album pre-order Here! Captivating venues everywhere, he revs up the sold out “Electric Light” Tour this May following the record release. See full dates below and at www.jamesbay.com.
Composed in East London’s Baltic Studios, Bay co-wrote and co-produced Electric Light with longtime friend and collaborator Jon Green and brought onboard Paul Epworth [Adele, Florence and The Machine] to add final production elements to the record. “Wild Love” has already reached 15 million Spotify streams and its official music video co-stars Natalia Dyer of Stranger Things. Watch the “Wild Love” music video here. “Pink Lemonade” has also raised its hand as a standout with over 3 million streams and features an “almost” intergalactic music video with a heartwarming twist. See the official “Pink Lemonade” music video here! Across the globe it has earned widespread critical acclaim from NME, Forbes, Harpers Bazaar, Time, GQ UK, Rolling Stone, People, Clash, Billboard, and more. Be on the lookout for more news from BAY and pre-order Electric Light HERE via Republic Records.
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Electric Light Tracklist
- Intro
- Wasted On Each Other
- Pink Lemonade
- Wild Love
- Us
- In My Head
- Interlude
- Just For Tonight
- Wanderlust
- I Found You
- Sugar Drunk High
- Stand Up
- Fade Out
- Slide
JAMES BAY ELECTRIC LIGHT 2018 CANADIAN TOUR DATES
September 28th Toronto, ON Woodbine Park+
October 13th Vancouver, BC Doug Mitchell Thunderbird Sports Centre+
For Tickets for all shows, please go to www.jamesbay.com
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