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20 APRIL 2018 (Toronto, ON) – 20-year old British singer-songwriter James TW releases the official music video for his brand-new single, Say Love”. The track, which arrived earlier this year, marks the first new music from his upcoming debut album, expected to arrive this fall via Island Records/Universal Music Canada, the country’s leading music company.


The Chandler Lass directed video, which depicts an actual music video shoot, took place in California and follows James through a day in the life as he swoons and catches feelings for his on-set co-star.  When asked about the creative direction, James states, “The “Say Love” video tells the story of a blossoming relationship and all of the trials and tribulations that come with it. Like the song, this video is about patience and balance in a new relationship. The video was really fun to shoot, and allowed me to drive one of my favourite sports cars. I also was able to revisit where I performed my very first headline show in the states so it was very special.”


About James TW

With his infectious blend of troubadour spirit, jazzy soul, and funk attitude, James TW packs a powerful punch, a soulful singer-songwriter with a big voice and even bigger aspirations. Raised in the small English village of Warwickshire two hours outside of London, he was named after James Taylor, his parents’ favorite musician.  In addition to JT, he was exposed to primary influences John Mayer, Jamie Cullum and Ed Sheeran, later discovering Otis Redding, Donny Hathaway, James Brown, B.B. King, and Bill Withers on Spotify.  Naturally gifted, he picked up guitar at age 12, and piano the following year. A bluesy, jazz-tinged singer-songwriter style began to emerge, but he forever considers himself, “a musician first who became a singer.”  As he honed his skills as a multi-instrumentalist, James began to post cover songs on YouTube, including a standout take of Marvin Gaye’s “Let’s Get It On” in 2012.  The videos showcased an undeniable talent with immense technical aptitude and a voracious will to learn.  Meanwhile, his profile quietly rose as a fervent fan base rallied around him online.


Signed to Island Records in 2015, James unleashed a string of scorching singles beginning that year with “Black & Blue.”  2016’s “When You Love Someone” turned the tide, amassing over 200 million global streams to date.  His 6-song First Impressions EP, including “When You Love Someone,” has accumu­lated over 400 million combined streams to date. Non-EP tracks “Please Keep Loving Me” and “For You” both surpassed 18 million streams in 2017. Despite (or because of) his youth, James’ undeniably roman­tic lyrics offer a distinct point of view, conveying an incom­pa­r­able wisdom about love, heartbreak and the world around him.  Widely appealing but hardly typical, his songs demonstrate critical elements of experi­enced songwriting that resonate with ease, with weight and a sense of staying power that is rare in today’s pop music, “the missing link between Laurel Canyon and Motown."


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