KING CRUFF ENLISTS STONEBWOY AND JAG.HULIGIN FOR ANTHEMIC NEW SINGLE “SHEDOENEED”
OFFICIAL MUSIC VIDEO FILMED ON LOCATION IN JAMAICA AND TORONTO ALSO OUT TODAY
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21 SEPTEMBER 2023 (TORONTO, ON) – “SHEDOENEED”, the anticipated third single from Canadian-Jamaican MC King Cruff has been released today alongside the official music video via Universal Music Canada/Tuff Gong Collective.
“‘SHEDOENEED’ is one for the independent ladies,” says King Cruff. “My family has always had a powerful matriarchal energy and growing up surrounded by strong women has inspired me to search for strength within myself. I have a deep respect for women and this song celebrates the beauty and strength in their confidence.”
WATCH THE OFFICIAL MUSIC VIDEO FOR “SHEDOENEED” DIRECTED BY KIT WEYMAN HERE
Combining Afrobeats, dancehall, R&B and pop, “SHEDOENEED” is true to the unique amalgam of genres Cruff has crafted into his signature sound. Featuring verses from award-winning Ghanaian artist Stonebwoy and Bahamian MC Jag.Huligin, the celebratory ode to independent women is also Cruff’s most collaborative song to date.
“Getting the chance to release a track with one of my closest friends and collaborators Jag.Huligin is a moment in itself,” says Cruff. “On top of that, to have Afrobeats legend Stonebwoy bring his incredible talent and lyrical perspective to the track just took it to the next level.”
“SHEDOENEED” follows King Cruff’s Top 40 radio hit “Soufflé” and label debut “Samurai Chop” which earned him the title of Pandora’s Artist to Watch: Caribbean. A natural-born performer, King Cruff has been spent the summer months on stages in Canada, the US and Jamaica for cultural events like Toronto’s Caribana and Afro Carib Fest, the Tuff Gong Takeover in New York alongside Skip Marley, at both the LA and Toronto opening nights of the Bob Marley One Love Experience and at multiple festivals throughout the summer.
About King Cruff:
Canadian-Jamaican MC King Cruff (Solomon Marley-Spence) was born with the talents of songwriting and performance in his blood. An introspective storyteller, Cruff explores the juxtapositions of human behaviour with energizing, innovative sounds that uplift and inspire. Drawn to the theme of duality, he plays with these layers in his music, juxtaposing vibrant rhythms and tempos with lyrics that have narrative depth woven within his intricate bars and smooth cadence. The 25-year-old artist views his songs as think pieces set to his original ‘punky’ sound. Uniting his love for hip-hop, reggae, dancehall and funk, the versatile King Cruff creates music formed from an ear-bending amalgam of genres across the diaspora.
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