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“An icon in the making.” - Grazia

“Pop sensation.” - Vogue

“Sigrid’s future looks blindingly bright.” - Evening Standard

15 MARCH 2018 (Toronto, ON) – BBC Sound Of 2018 winner and the most exceptional breakout star of the last year, Sigrid, releases her new song, Raw via Island Records/Universal Music Canada, the country’s leading music company. The track arrives as the first in a collection of brand new material, set to drop every week.

The last few months have been remarkable for the Norwegian pop sensation. From a blisteringly beautiful Nobel Peace Prize performance, moving Helen Mirren on The Graham Norton Show, to reaching the top 10 in the UK charts with A-list single “Strangers”. Sigrid now has a global reach of 185 million streams and 2 million sales with the mood-defining EP, Don’t Kill My Vibe and brutally honest hit, “Strangers”. The 21-year-old has won over fans in every territory with her incredible live performance, defiant pop songs and non-conformist attitude to femininity. Just returning from a momentous tour in Australia and storming the stage at Shepherds Bush Empire last night in London, Sigrid now begins her next string of live dates, with one stop in Toronto at the Velvet Underground on April 11.

From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, Sigrid has been creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Sigrid was chosen by 170 influential music experts to win the BBC Sound of 2018, the first non-American or non-British winner in the poll’s 16-year history (previous winners including Adele and Florence and the Machine). With 5.2 million monthly Spotify listeners, Sigrid burst into the public consciousness in February 2017, with the ‘song of the summer’, “Don’t Kill My Vibe” (The Times & The Telegraph), which caught the attention of Lorde and Elton John and captured the imagination of a generation.

Performing on Later with Jools, The Late Late Show with James Corden, Glastonbury, and selling out two London Scalas, it was Sigrid’s Nobel Peace Prize performance in front of representatives from the 2017 laureate, the International Campaign to Abolish Nuclear Weapons, and an 85-year-old survivor of Hiroshima that was “So, so much bigger than a career thing,” Sigrid told the Observer. The breakout pop star continues her live ascent with a completely sold out UK tour and US tour, also performing at Coachella.

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