SIGRID UNVEILS NEW SINGLE, “HIGH FIVE”
For immediate release
UNVEILS NEW SINGLE, “HIGH FIVE”
Set To Perform At Coachella This Weekend
13 APRIL 2018 (Toronto, ON) – BBC Sound Of 2018 winner and the most exceptional breakout star of the last year, Sigrid, releases her anthemic new track, “High Five” via Island Records/Universal Music Canada, the country’s leading music company. Following its premiere on BBC UK’s Annie Mac, “High Five” is available to stream/purchase online now. The song arrives as the third in a collection of brand-new material this year, following up the beautifully poignant song, “I Don’t Want To Know” and unadulterated latest single “Raw”, all of which will culminate in a forthcoming EP.
According to the 21-year-old pop sensation, the colossal pop song is about, “the importance of those relations where you both dare to be completely honest with each other, rather than exchanging superficial ‘high fives’”.
Last week Sigrid sold-out her Somerset House headline on July 11 within hours, the first to sell out in the Summer Series, which includes Jorja Smith, De La Soul and MGMT. Sigrid begins festival season with a much-anticipated Coachella performance this Saturday (April 14).
The last few months have been remarkable for the Norwegian pop sensation. From a blisteringly beautiful Nobel Peace Prize performance, moving Helen Mirren on The Graham Norton Show, to reaching the top 10 in the UK charts with A-list single “Strangers”. Sigrid now has a global reach of 185M streams and 2M sales with the mood-defining EP, Don’t Kill My Vibe and brutally honest hit, “Strangers”. The 21-year-old has won over fans in every territory with her incredible live performance, defiant pop songs and non-conformist attitude to femininity.
From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, Sigrid has been creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Sigrid was chosen by 170 influential music experts to win the BBC Sound of 2018, the first non-American or non-British winner in the poll’s 16-year history (previous winners including Adele and Florence and the Machine). With 5.2 million monthly Spotify listeners, Sigrid burst into the public consciousness in February 2017, with the ‘song of the summer’, “Don’t Kill My Vibe” (The Times & The Telegraph), which caught the attention of Lorde and Elton John and captured the imagination of a generation.
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