THE BEATLES GET BACK TO SAVILE ROW — “THE BEATLES AT 3 SAVILE ROW” OPENING TO PUBLIC IN 2027
FIRST EVER OFFICIAL DESTINATION FOR BEATLES FANS IN THE HEART OF LONDON
3 SAVILE ROW IS ONE OF THE MOST FAMOUS LOCATIONS IN THE BEATLES STORIED HISTORY AS APPLE CORPS PREVIOUS HQ, THE RECORDING STUDIO FOR LET IT BE AND THE LOCATION OF THE LEGENDARY ROOFTOP CONCERT
THE TICKETED EXPERIENCE WILL GIVE BEATLES FANS ACCESS TO SEVEN FLOORS OF NEVER-SEEN-BEFORE ARCHIVE, ROTATING EXHIBITS, THE RECREATED RECORDING STUDIO IN THE BASEMENT AND THE FAMOUS ROOFTOP
REGISTER AT HTTPS://WWW.THEBEATLES.COM/3SAVILEROW FOR FURTHER NEWS
11 MAY 2026 (TORONTO, ON) — Apple Corps Ltd. today announces news of the first ever official Beatles fan experience.
3 Savile Row, Mayfair, London is already enshrined in pop cultural history. It was one of Apple Corps Ltd’s earliest 1960’s headquarters, the studio where Let It Be was recorded and the setting for The Beatles’ – John Lennon, Paul McCartney, George Harrison and Ringo Starr – final public performance, the era-defining rooftop concert of January 30th 1969.
And now, 3 Savile Row will open its famous doors to all for the first time. Due to launch in 2027, The Beatles at 3 Savile Row will feature seven floors of never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be was recorded. It will also give fans the opportunity to tread in the bands footsteps as they relive the iconic rooftop concert- as immortalised in Peter Jackson’s Get Back - on exactly the spot it happened.
Since its inception in 1968 Apple Corps Ltd. has overseen The Beatles’ creative and business interests and today’s announcement completes a full circle moment as it returns to its most famous early headquarters.
Speaking of the opening of 3 Savile Row, Apple Corps’ CEO Tom Greene comments: ‘We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Paul McCartney comments: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready."
Ringo Starr comments: “Wow, it’s like coming home.”
Further details of The Beatles at 3 Savile Row - as well as details of a second experience currently in development - will be announced in due course. Register here for further news.
Read quotes from Sadiq Khan, The Mayor of London, Steve Rotheram, Mayor of Liverpool City Region, Dr Jo Twist OBE, CEO of the BPI, Tom Kiehl, Chief Executive of UK Music and Simon McCaugherty, Director of Experience Economy at Visit London here.
For almost six decades, Apple Corps Ltd. has helped to bring The Beatles music to billions of fans in pioneering, creative manners, decade after decade. Following the appointment of British executive Tom Greene as CEO in September 2025 - only the third CEO in the company's storied history - Apple Corps also recently announced a new raft of staff appointments from a broad range of music, film, retail, experiential, digital and brands backgrounds. The new hires and newly unveiled company structure mark the continuation of an exciting, fresh and future facing new era for Apple Corps.
In 2026, The Beatles’ profound impact on popular culture across the generations burns as brightly as ever. Apple Corps’ innovative, acclaimed music initiatives include The Beatles’ 2023 international hit single “Now And Then”, which reached Number One in the UK singles charts and garnered the band’s latest GRAMMY win and a BRIT Award nomination. The Beatles’ influence in the world of film and documentary has also continued unabated, with Peter Jackson’s 2021 Get Back redefining the landscape of modern music documentary and longform storytelling, sweeping the Emmys’ documentary categories with five awards. Since 2024 Apple Corps and Disney+ have released David Tedeschi and Martin Scorsese's new Beatles ‘64 documentary, Michael Lindsay-Hogg’s Let It Be and a lovingly restored version of The Beatles Anthology.
Looking ahead, an eagerly anticipated four-film Beatles cinematic event is set for release in April 2028 through Sony Pictures Entertainment and Neal Street Productions. The project marks the first time Apple Corps Ltd. and The Beatles have granted full life story and music rights for a scripted film. Directed by Sam Mendes, it will star Harris Dickinson (John Lennon), Barry Keoghan (Ringo Starr), Paul Mescal (Paul McCartney) and Joseph Quinn (George Harrison).
About Apple Corps Ltd.
Apple Corps Ltd. was founded in 1968 to oversee The Beatles’ creative and business interests. It initially served as the new outlet for The Beatles’ own recordings as well as the music of a wide-ranging roster of artists, all brought to the label personally by the band (individually and/or collectively). Apple Corps’ mission celebrates artistry in an inclusive, creative environment. Since its inception, the company has encompassed music, publishing, merchandise, electronic and film enterprises.