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Band Opens ‘NOW FOR PLAN A’ Storefront at 268 Augusta Avenue

Three Day Celebration Starts Monday, 01 October at 12:00 PM EDT


Live Webcast Performance of New Record on and Live Audio Stream on Sirius/XM channel 151 starting at 9:00 PM EDT Tuesday

Acclaimed Band Releases ‘NOW FOR PLAN A’ Tuesday!

  (30 September 2012 – Toronto, ON) –Award winning and heralded band The Tragically Hip (TTH) today announced that they have taken over Supermarket (268 Augusta Avenue) in Toronto’s storied Kensington Market and opened a sort of “TTH Headquarters” in celebration of their new album, Now For Plan A.  On top of performing free mini performances they will be selling exclusive and unique TTH merchandise and their new record.  The band will meet and greet their fans in their ‘Reindeer Lounge’ inside the quaint Kensington Market address.   To kick off the week, TTH invaded Supermarket this afternoon, stopping the pedestrian traffic with an impromptu performance in the window of the venue, giving fans a quick peek of what’s to come over the next three days.   The Tragically Hip will release their highly anticipated new studio album, Now For Plan A on 02 October 2012 through Universal Music Canada, the country’s leading music company.   Now For Plan A was produced by Gavin Brown at both Noble Street Studios in Toronto and the band’s Bathouse Recording Studio in their native Kingston, ON.  A deluxe digital version includes three bonus tracks recorded live from Calgary, AB earlier this summer.   Now For Plan A Track listing:   1. At Transformation 2. Man Machine Poem 3. The Lookahead 4. We Want To Be It 5. Streets Ahead 6. Now For Plan A 7. The Modern Spirit 8. About This Map 9. Take Forever 10. Done And Done 11. Goodnight Attawapiskat   Critically acclaimed for over two decades, The Tragically Hip has been at the heart of the Canadian musical zeitgeist for evoking a strong emotional connection between their music and their fans that remains unrivaled in this country.  A five-piece group of friends including Robby Baker (guitar), Gord Downie (vocals, guitar), Johnny Fay (drums), Paul Langlois (guitar) and Gord Sinclair (bass), who grew up in Kingston, Ontario, The Hip has achieved the enviable status of a band that enjoys both mass popularity with over 8 million albums sold worldwide, as well as peer recognition through 11 Juno Awards from more than a dozen recordings.   Studio Discography:  The Tragically Hip (1987), Up To Here (1989), Road Apples (1991), Fully Completely (1992), Day For Night (1994), Trouble At The Henhouse (1996), Phantom Power (1998), Music @ Work (2000), In Violet Light (2002), In Between Evolution (2004), World Container (2006), We Are The Same (2009).