UMC & Bravado Partner With Crystal Head Vodka To Release Exclusive Rolling Stones 50th Anniversary Gift Set
UMC & BRAVADO PARTNER WITH CRYSTAL HEAD VODKA
~Set To Release Exclusive Rolling Stones 50th Anniversary Gift Set~
(Toronto, ON. – 04 April 2013) – Universal Music Canada, the country’s leading music company, and Crystal Head Vodka, the bestselling, ultra-premium vodka, have joined forces with The Rolling Stones, the Greatest Rock 'n' Roll Band in the World, to create an exclusive, limited edition Rolling Stones 50th Anniversary Gift Set. The announcement was made today by Crystal Head Vodka founder, Dan Aykroyd and Universal Music Canada President & CEO, Randy Lennox. Crystal Head, the official and exclusive vodka of The Rolling Stones 50th Anniversary, was inspired by the legend of the 13 crystal heads. The heads are thought to offer spiritual power and enlightenment to those who possess them, and as such stand not as a symbol of death, but of life. Crystal Head is a double gold award winning, Canadian vodka, completely free of any additives. This naturally pure vodka had to be born of an equally pristine primary ingredient - which is why the deep glacial aquifer water of Newfoundland is used. Crystal Head Vodka is quadruple distilled and filtered seven times. Three of the filtrations are through semi-precious crystals known as Herkimer diamonds. www.crystalheadvodka.com Comment Aykroyd: "It is a huge honour and recognition of our high quality product to have Crystal Head designated as the officially authorized vodka for The Rolling Stones 50th Anniversary Worldwide celebration. Together with Bravado, the band’s licensing company, we have created the ultimate gift package for Stones fans and their families. There has never been a greater Father’s Day gift, Halloween decoration or Christmas present. Next month we will release exclusive photos and information about packaging, pricing and special premiums included.” “The Rolling Stones and Crystal Head Vodka are two iconic brands and we’re thrilled to be partnering with both in this, the Stones’ 50th year,” commented Lennox. “The Stones are the greatest rock ’n’ roll band of all-time and Crystal Head Vodka a leader in the spirit world with the synergies between the two brands endless. We are excited to be working alongside Dan and his creative teams to bring this wonderful partnership to the fans.” ABOUT BRAVADO Bravado is the only global, 360 degree full service merchandise company, developing and marketing high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Katy Perry, Nicki Minaj, Guns ‘N Roses, Red Hot Chili Peppers, Lil Wayne, Green Day, Black Sabbath, and The Killers, among many others.