YUNGBLUD ADDED TO COKE STUDIO™ 2023 LINEUP
RELEASES EXCLUSIVE VERSION OF PRIMAL SCREAM’S “MOVIN’ ON UP” IN COLLABORATION WITH NIGERIAN MUSICIAN, BNXN
Coke Studio™ also released collaboration between Indian icon Shreya Ghoshal, and Egyptian rap trailblazer, Afroto
28 JULY 2023 (TORONTO, ON) – Today, internationally acclaimed musician YUNGBLUD is added to the already impressive Coke Studio™ 2023 lineup, releasing a fresh take on Primal Scream’s 1991 hit, “Movin’ On Up.”
Recorded live at the famed AIR Studios in London, in collaboration with 26-year-old Afro-fusion singer/songwriter BNXN, this new version brings together a euphony of percussionists, gospel singers, horns, strings and electric guitars combined with YUNGBLUD’s bold and brash performance style and BNXN’s smooth lyrical delivery.
Since releasing his self-titled debut EP in 2018, YUNGBLUD has undeniably become the voice of Gen-Z, using his music to unite and empower the youth of today. With multiple #1 albums already under his belt, as well as being BBC Sound Of nominated and an MTV Push winner, YUNGBLUD has nurtured a vast collective of dedicated fans around the globe, with a social following of over 14.5 million and accumulating billions of streams, cementing him firmly amongst the top alternative artists of his generation.
“It was amazing to be given the opportunity to cover this classic anthem. Primal Scream are one of my favourite bands of all time and to be given the honor to take it on in this prestigious studio was incredible. To put a new spin on it with BNXN was amazing too,” said YUNGBLUD. “The energy in the room that day we recorded was joyous and that really comes across in the performance. I’m excited for my fans to hear this version, but equally excited for new fans from BNXN’s world and fans of Primal Scream to discover this really special performance.”
BNXN (fka Buju) hails from Lagos, Nigeria. Having sold out concerts, and working with acclaimed artists such as Pheelz, Dave and Wizkid, BNXN has also won two Headie awards - recognising outstanding achievements in Nigerian music - including one for Next Rated artist and one for Best Rap Single.
“The process was amazing and I’m happy we were able to connect. YUNGBLUD is an extremely talented musician and the fact that he creates something totally different and raw is what made me intrigued about everything. I was really excited to fuse the sounds we both create into something amazing and I’m glad we did that,” said BNXN. “This is something generations to come would see and appreciate at the same time, because I don’t think it’s something we see every day especially in Nigeria. Rock/Metal fusing with Afrobeats is something else and I’m just glad to be a part of it.”
Also released today is “Sunn Beliya” a brand-new track by Indian song and screen icon, Shreya Ghoshal, collaborating with rapidly rising Alexandrian rapper and songwriter, Afroto. This unlikely combination brings together Shreya’s globally renowned vocals and phrasing with Afroto’s boundary-pushing sense of melody and beats.
Coca-Cola's 'Real Magic' brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place. It is a celebration of the real-life moments and the magic, that happens when people come together.
The release of “Movin’ On Up” follows “Be Who You Are (Real Magic),” this year’s COKE STUDIO™ anthem by Grammy-award-winning American musician, Jon Batiste featuring NewJeans, J.I.D, Camilo and Cat Burns. This release was succeeded by NewJeans and J.I.D’s “Zero (J.I.D Remix),” an Imagine Dragons and the Inner City Youth Orchestra of Los Angeles version of “Symphony,” original songs by Shae Gill and Evdeki Saat, Zack Tabudlo and Nasty C, as well as a new version of Sam Smith’s “Perfect” featuring Jessie Reyez and Cat Burns. More tracks will be released to global music fans on all music platforms this coming August.
“Collisions’ are central to COKE STUDIO™ and are all about bringing incredible musical talent together across genres and cultures, to create fresh new sounds,” said Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola™
16+ of the biggest breakthrough music artists of the moment have been brought together from the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines for COKE STUDIO™ 2023:
Cat Burns (UK)
Imagine Dragons (US)
Sam Smith (UK)
Diljit Dosanjh (India)
Evdeki Saat (Turkey)
Inner City Youth Orchestra of Los Angeles (US)
Nasty C (South Africa)
Jessie Reyez (Canada)
Shae Gill (Pakistan)
Shreya Ghoshal (India)
XIN LIU (China)
Zack Tabudlo (Philippines)
The COKE STUDIO™ platform is a space for true borderless creation and collaboration amongst emerging and established music artists globally. Curated in collaboration with Universal Music Group, the world leader in music-based entertainment. It offers the rare opportunity for artists from all over the world to collaborate creatively and experiment with sounds from different cultures, fuse genres to create new music and reach global audiences - whether bringing Punjabi music to the US or South African beats to India. Content from the COKE STUDIO™ global platform is available for fans to access on https://www.coca-cola.com/cokestudio
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audio-visual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group visit www.universalmusic.com
Born in Yorkshire, England, YUNGBLUD (aka Dominic Harrison) is a multi-instrumentalist who first picked up a guitar at age two and began writing his own songs at age 10. The 24-year-old artist is known for voicing what he feels are major concerns for his generation, using his music to unite and empower the youth of today. YUNGBLUD's breakneck voyage through the alt cosmos continues, with ‘Lowlife’ marking a fresh new era - visually, sonically and creatively - for the artist who has undeniably become the voice of Gen-Z, using his music to unite and empower the youth of today. Recent single ‘Lowlife’ is perhaps YUNGBLUD’s most honest creation to date. Delivered with fervour and passion, it is an energetic, rebellious and turbo-charged anthem, fusing hard-edge melodies, heavy basslines and raw, vulnerable lyrics. It marks the beginning of a sonic and creative shift that sees YUNGBLUD return to his alternative roots while also taking creative risks with quirky yet detailed production, and considered instrumentation that simultaneously feels both new and nostalgic. The single was teased ahead of release when YUNGBLUD sent hand-written notes to fans’ letterboxes around the world, detailing locations in London, LA and Germany, where blacked-out cars emblazoned with the single title popped up, attracting masses of fans who gathered in their thousands to experience the single for the first time. YUNGBLUD now has over 8 Million monthly listeners on Spotify and over 3 Billion global streams.
BNXN (fka Buju) is a 26-year-old Afro-fusion singer/songwriter from Lagos, Nigeria. In December 2021 he headlined his first sold out concert after which he released several chart-placing songs such as chart-topping “Finesse” with Pheelz, “Propeller” with Jae5 and British rapper Dave and “Mood” with Wizkid to name a few. In 2022, BNXN won two Headie awards, one for Next Rated artist and one for Best Rap Single for his collaboration “Feeling” with Ladipoe. BNXN is most definitely an artist to watch out for in the years to come as he is believed to have ‘just what the world needs to listen to’ and it is evident in his sound and the global reach of his music.